Content Communities for Business

Content communities are all the rage lately, which makes it even more important for business owners to implement them into their social media marketing plans. Websites such as YouTube, Vimeo, Pinterest, Flickr, Wanelo, SlideShare, etc. are great because they are both business- and user-generated, which creates a perfect platform for word-of-mouth marketing when customers re-post your content.


For the company I have partnered with, 27th Star Co., we have created a Pinterest board for their Summer 2017 line. This line includes a mixture of brand-new items and the classics which have been either re-designed or expanded with more color/pattern options.

When it came to choosing content community platforms, Pinterest was our first choice for the simple fact that it’s wildly popular. In fact, Pinterest recently boasted that there are over 150 Million monthly active users. Pinterest is also awesome because you can upload images and links to videos with captions and hashtags, all while being categorized and organized appropriately.

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Another content community we chose to use was Flickr. Flickr is owned by Yahoo! and has 122 million users, as of November 2016. Flickr is not only extremely easy to use but it’s easy to share, as well. 27th is currently working on expanding and partnering with other retailers, so now 27th Star Co. plans to use Flickr as a supplementary portfolio to their website. Potential retailers can be directed to 27th’s Flickr and get many more photos of products and other promotional materials in order to get a better idea of what 27th Star is all about. You can view 27th’s Flickr album here.

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27th Star is utilizing our content community outreach as a way to increase brand awareness and ultimately drive traffic to 27th Star Co.’s site. These platforms help make sure as many people as possible are able to see all of the awesome goods, whether that be direct customers or potential business partners. Both of these platforms are great because they allow us as the business owners and marketers to produce our content our way and in our own “language” so to speak, so that our brand identity is perceived as ideally as possible. Plus, it’s where everyone is heading! We’ve all heard the tip to follow where the people are over and over, but it’s so true. In order to optimize your marketing efforts, follow the herd and get as much exposure as possible, and these content community platforms are where the herd is at the moment.